For instance, a growing trend among restaurants is to offer food ordering online. You can go online, place your order, and either have it delivered or pick it up at some later time. So, I thought about the employee back at the restaurant monitoring these orders, and in particular I thought about how they may benefit from embedding communication capabilities in that online ordering system.
Consider my fictional pizza company, The Acme Pizza Company, and the back-end to their online ordering system. The employee back at the restaurant may view a list of the pizza orders and confirm each of those orders for the kitchen team.